Big Squeeze by Jake Butrica


Jake Butrica is a recent graduate of Tyler school of Art and Architecture in Philadelphia.

He improvises most of his illustration work, with it usually starting off as a doodle and then building on it. Jake has a fascination with 'weird objects and things' and believes this comes through in a lot of his works.

"To me design should be fun and unexpected that’s what I try to bring into a lot of my work."

I look up to designers like Barney bubbles because he doesn’t exactly have one specific style he blends a lot of different things methods in his design but when you look at his work you know it’s his because it radiates personality which is definitely something that I strive for."


Big Squeeze Organic Juice is a packaging project that includes three seprate types of juices. The flavours are orange, apple and grape and they come in a 12 oz mini juice carton The cartons are color cordinated and feature an illustration of a hand squeezing what ever fruit the juice flavor is. Accompanying the illustration on the front is a typographic arrangement of information about the juice in various weights of the font, Bureau Grot. The adjacent sides feature the logo, a brief statement about the juice and thier jucing proccess, a bar code, and an icon of a fruit. On the other side is the nutrition label.





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